The Challenge
The experience needed to engage thousands of visitors in a fast-paced exhibition environment while communicating Vueling’s history in a way that felt interactive, accessible and memorable. The interface had to be instantly understandable, visually engaging and easy to navigate for users of all ages and levels of digital familiarity.
Design Approach
The project combined storytelling with interaction, turning Vueling’s milestones into a guided digital experience. The interface was designed around clear navigation, large touch targets and high-contrast layouts to ensure accessibility in a busy public environment. Alongside leading the art direction, I coordinated the visual language across the interface and supporting graphics, creating a consistent experience that reinforced Vueling’s presence throughout the stand.
