The Challenge
The project aimed to connect Gandhi’s philosophy of peace with the symbolism of the Hindu Trimurti in a way that felt contemporary without losing cultural authenticity. The visual identity also needed to work across multiple formats, from immersive projections and live performances to physical exhibition materials.
Design Approach
The visual language was built around an expressionist aesthetic inspired by oil painting, combining AI image generation with traditional art direction principles. Midjourney was used to establish a consistent visual universe, while Runway introduced subtle motion that transformed static compositions into living paintings. Narration and sound completed the experience, creating an immersive piece designed for both large-scale projection and physical installations.
