Javier Latorre
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Vueling

I led the creative direction for Vueling's interactive displays at FITUR, transforming the brand’s history into an immersive experience. I coordinated the interface design and visual storytelling alongside Prodigioso Volcán, delivering an intuitive tool that boosted engagement and enhanced the airline's presence at the event.

Role

Art direction
Visual designer
UX/UI designer

Software

Figma
Adobe Illustrator

Awards

Best Stand at FITUR 2024

Design, Journey & Accessibility

At Prodigioso Volcán, we developed a series of interactive screens for Vueling’s stand at FITUR 2024, designed to captivate visitors through a seamless and visually striking experience. My role as Art Director was to lead the creative vision and visual aesthetics, ensuring that the exploration of the airline’s history was both engaging and intuitive.

I designed a comprehensive user journey tailored for a high-traffic environment, focusing on accessibility-first layouts. This included optimized touch-targets, high-contrast typography, and an ergonomic interface designed to be inclusive for every visitor.


Throughout the project at Prodigioso Volcán, I coordinated the creation of all visual assets—from the user interface to the final graphic elements—ensuring a coherent and memorable interactive experience.

The final tool did more than just inform; it allowed users to connect with Vueling’s milestones in a meaningful way, elevating the brand’s presence at the fair and securing the most prestigious recognition of the event.

The project’s success was officially recognized with the Best Stand Award at FITUR 2024