The Challenge
The identity needed to represent seventy years of diplomatic relations while feeling contemporary, flexible and internationally relevant. Beyond creating a memorable symbol, the visual system had to work consistently across institutional communications, cultural events, digital platforms and printed materials.
Design Approach
The concept is built around a nautical knot—a universal symbol of connection, trust and long-term relationships. The intertwined lines subtly reveal the number 70, creating a visual identity that balances symbolism with simplicity. A flexible design system was developed to support the three pillars of the Dual Year—Culture, Tourism and AI—allowing the identity to adapt seamlessly across both physical and digital applications.
