Javier Latorre
Selected Archive
About
Javier Latorre is a Designer and Front-End Developer. Actualmente Senior Team Leader en Prodigioso Volcán, gestiona un equipo de ocho diseñadores gráficos. En su práctica freelance, se especializa en la creación de temas de WordPress a medida, fusionando diseño minimalista con código 100% personalizado.
Awards

Bronze Lovie at The Lovie Awards

People’s Lovie at The Lovie Awards

Gold Aspid for Best E-Health Project

Aspid Award for Best VR/AR

Aspid Award for Best Gamification

Dircom Ramón del Corral Award

Best Corporate Stand at FITUR 2024

Services
Custom WordPress Development
Front-End Development
Web Design & UI/UX
Brand Identity
Digital Art Direction

Genie+

Genie+ combines modern technology with the concept of a "granted wish." Through a minimalist design and a logo that subtly evokes a magic lamp, the brand communicates its ability to solve complex problems with a single, seamless touch.

Role

Designer

Software

Adobe Creative Suite

For Genie+, we created a brand that merges magic with technology. We drew inspiration from the iconic genie in the lamp—a symbol of fulfilled wishes—to develop a logo that subtly communicates the app’s core essence: making life easier.

The design process focused on simplicity. Modern typography represents technological efficiency, while the letter “e” at the center of the logo transforms into a fluid shape, evoking both the genie’s lamp and the magical smoke emanating from it. This subtle detail symbolizes how the application handles complex tasks with the seamlessness of a granted wish.

The contrast of white typography against a dark background evokes the idea of a clear, luminous solution amidst complications. The result is a brand that combines the modern with the fantastic, conveying the idea that with Genie+, everything is possible with just a simple touch.

Next Project Mahatma Gandhi